The Chief AI Officer for service businesses

AIshouldberunninghalfyourbusinessbynow.

The after-hours lead that goes cold. The six tools that don't talk. The competitor who somehow always replies first. We install your Chief AI Officer to close every gap, the same system that already runs our own service business. Built for owners doing $500K to $30M.

Take your AI assessment How it works

Built in Southwest Florida/Working nationwide

Systems we built or scaled

Black Diamond Club

Specific Chiropractic

Well Infused

Lacey featured in

ForbesEntrepreneurInc.

The messy middle

You don't have a year to figure out where AI fits.

If you're doing $10M to $30M

Eight tools, none of them talking.

You know AI is the next leg of growth. Your team can't agree on what to automate first.
A full-time CTO costs $300K and won't sign for less.
Every consultant who pitches you wants to sell software, not solve the problem.

If you're doing $500K to $3M

Leads come in at 9pm and disappear by morning.

Your site is from 2019 and looks it.
You're paying HomeAdvisor for leads you should already own.
Every operator in your market is fighting for the same Google reviews you are.

Not sure where you stand?

The 2-minute AI Readiness Scorecard.

The same five-dimension methodology Lacey runs inside the $7,500 Assessment. Answer six questions, get your score, see your next move.

Your company

What is your company's annual revenue?

Two products. One brand.

Pick the one your company is sized for.

Both products carry the same thesis: install systems, train the team, get out of the way.

For owner-operators / $500K to $3M

Contractor OS

A complete website, built for you, not another template to wrestle with. Five pages that earn their keep: home, services, about, reviews, and contact. Underneath, the AI does the chasing: it answers new leads in under 90 seconds, replies to your Google reviews, and prices quotes as you grow. Built and live in seven days. Kept current every month.

Every tier includes a dashboard. Foundation shows the basics. Pro shows the workflow. Premium shows the full picture.

Foundation$1,997$197/mo

Dashboard Basic. 2 widgets: leads captured, recent reviews. Weekly refresh.

Pro$2,997$297/mo

Dashboard Basic+. 3 widgets, adds jobs scheduled. Weekly refresh.

Premium$4,997$497/mo

Dashboard Lite. 5 widgets, daily refresh, branded to your business.

You see and approve your site before go-live. Deposit refundable until then.

Start your build Talk to Lacey first

Start today and queue your build, or talk it through with Lacey on a quick call first. Either way, you approve your site before go-live.

For CEOs / $10M to $30M

Fractional CAIO

Strategy. Transformation. Education. The Chief AI Officer your company needs without the $300K hire. Lacey leads the room. Gabriel builds what she designs.

Standard is AI behind the scenes. Pro is AI you can see. Enterprise is AI you can control.

AI Quick Win$2,997One time

AI Readiness Assessment$7,500One time

Standard CAIO$10,000per month

Dashboard Lite+. 5 widgets plus AI ops view. Daily refresh. Jarvis agent in your Slack.

Pro CAIO$15,000per month

Dashboard Pro, read-only. 10+ widgets with custom data sources. Daily refresh.

Enterprise CAIO$25,000per month

Dashboard Pro+ with actions. Approve quotes, send follow-ups, pause workflows. Real-time.

Praxima Dashboard standalone available for CAIO clients and $10M+ businesses. $9,997 install + $497/mo.

We guarantee deliverables, not outcomes.

Book the discovery call

Lacey runs the 15-minute fit call.

The operators

We run service businesses for a living.

Lacey Book

Co-founder. Strategy + Education.

Lacey co-founded Black Diamond Club (600+ service professionals masterminding in private community and three events a year). She co-founded The Adaptable Entrepreneur, the national coaching brand for service-business owners. She co-founded Well Infused, named best emerging franchise in beauty, spa, and wellness.

Before all of that, she helped scale The Specific Chiropractic Centers from a single office into a nationwide footprint.

Featured in Forbes, Entrepreneur, and Inc.

At Praxima she runs the discovery call, owns the strategy, and trains the team.

Gabriel Turano

Co-founder. Build + Operations.

Gabriel is the founder of Down to Detail, SWFL home care across eight service lines (cleaning, painting, home watch, window cleaning, paver sealing, car detailing, commercial, and construction clean-up). Scaled to 600+ homes in the first seven months.

He and Lacey met and decided to build Praxima together.

Seven years working in video editing, technology, and workflow design before Down to Detail. That background is why the AI he built for DTD actually frees the operator more than 35 hours a week (lead intake, quote generation, review automation, scheduling).

downtodetail.app, the cleaning-industry platform that runs it (and now helps other operators with scheduling, routing, financing, and AI assistance), was built by Praxima.

At Praxima he is the operator who builds. He installs what Lacey designs.

Proof

Four service businesses we built or scaled before Praxima.

SWFL home care · 8 service lines01

Down to Detail

AI-enabled operations across cleaning, painting, home watch, window cleaning, paver sealing, car detailing, commercial, and construction clean-up across Naples, Bonita, Fort Myers, and Estero. downtodetail.app, the platform that runs the whole company and the cleaning industry SaaS we now offer to other operators, was built by Praxima.

600+

homes scaled in first 7 months

National mastermind02

Black Diamond Club

Private community plus three live events a year. The largest of Lacey's coaching companies.

600+

service professionals

Healthcare franchise03

Specific Chiropractic

Lacey helped scale this from one office to a nationwide footprint.

1 to many

office to franchise

Wellness franchise04

Well Infused

IV wellness and bioavailable hormone care. Multi-state expansion.

Best emerging

beauty/spa/wellness franchise

Approach

Two products. Two timelines. One discipline.

We sell systems plus training. Never custom code as a deliverable. The day we become a dev shop is the day this stops working.

Fractional CAIO

STE

Strategy

We measure your team's AI readiness. We map the two or three workflows worth automating first. You leave with a 30-day plan, not a deck.

Transformation

We build. CRM glue, dashboards, automations, an internal AI agent that lives in your Slack and remembers everything.

Education

We train the team to run it. They own the workspace. We stay on as the Chief AI Officer you didn't have to hire.

Contractor OS

7-day install

Day 0

You DM us. We mock up your new site before we get on the call.

Day 1

One call. Demo. Pitch. Sign. No second meetings. No proposals to chase.

Day 2 to 7

We ship the site, wire the AI lead capture, hand you the keys. After-hours leads stop disappearing.

Questions

The ones we get asked first.

A capable Chief AI Officer hire costs $250K to $400K plus equity, takes nine months to land, and won't sign with a $15M service business that doesn't have a tech org. We are the Chief AI Officer for the company that doesn't have one yet. When you outgrow us, hire one. We'll help you write the JD.

Ready?

Install your Chief AI Officer.

Lacey runs the fifteen-minute call. You'll know fast if Praxima fits. We'll know just as fast if you're the right operator for us.

Book the discovery call Or look at products

No pitch deck, no pressure. If Praxima isn't a fit, Lacey will tell you on the call.

Built in Southwest Florida. Working with operators nationwide.